How to Prepare an image for SEO

  1. Use a descriptive, relevant file name: When saving your image, use a file name that accurately reflects the content of the image. This can help search engines understand what the image is about and improve its ranking in image search results.
  2. Choose a suitable image file type: The most common image file types for the web are JPEG, PNG, and GIF. JPEG is suitable for photographs and images with a lot of detail, while PNG is better for images with transparent backgrounds and crisp lines. GIF is best for simple graphics and animations.
  3. Compress your images: Large image files can slow down your website’s loading speed, which can negatively impact your search engine ranking. Use a tool like Photoshop or a free online service like TinyPNG to compress your images without sacrificing quality.
  4. Add alt text: Alt text, or alternative text, is a brief description of an image that is displayed if the image fails to load or if the user is using a screen reader. Alt text helps search engines understand the content of an image and can improve its ranking in image search results. To add alt text to an image in WordPress, click the image and enter the alt text in the “Alternative Text” field in the “Image Details” modal.
  5. Use responsive images: Make sure your images are optimized for different screen sizes and resolutions to improve the user experience on mobile devices. You can use the “srcset” and “sizes” attributes to specify different versions of an image for different screen sizes.
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